Sunday, November 16, 2008

A Shoe Brand Using a Popular Young Actress in order to help sell its products




This is an Ecko Red commercial which is a shoe brand using a popular actress, Ashley Tishdale. If many of you are not aware she is one of the top actors from the "High School Musical" and she has been in several movies. She attracts a younger generation of viewers, especially for starring in the "High School Musical". In this commercial she is seen deciding what shoes to buy and she ends up buying a few pair of these shoes. She does not say one word throughout this commercial and does not need to. The overall message of this commercial is evident. She is acting like a cheerful teenager who thinks highly of this shoe brand. This commercial is highly successful in attracting a younger generation since many similar to this one, continue coming out starring this young actress.

Friday, November 14, 2008

Another Make-Up Commercial Using a Famous Actress: L'Oreal Mascara- Eva Longoria



This is a L'Oreal mascara commercial using the famous actress Eva Longoria in order to help sell the product. Similar to my prior make-up commercial with Halle Berry, it demonstrates a beautiful and flawless actress, but the public does not realize that all these commercials use the airbrush technique in order to enhance their perfection. This commercial is very catching since it displays a sexy scene in which a man is admiring the actress for her beauty, but mainly for her luminous eyes which is a result of the mascara. This commercial is giving an overall message that if you use this product you will be sexy and attract many men. This message is also emphasized when Eva states lastly, "All eyes on you".

Monday, November 3, 2008

Revlon Make-Up commercial using a famous actress in order to help sell its products.



This is a Revlon commercial using the actress, Halle Berry, in order to help sell its make-up products. Many women including myself are attracted to these types of commercials since they demonstrate a famous actress looking beautiful and flawless; however, many of these commercials use the airbrush techniques in order to improve the appearance of celebrities. Beside the point, I believe this commercial is successful in doing its purpose since many women want to look like famous celebrities and would do anything to do so. In addition, women depend on make-up products daily and are more attracted to a certain product, especially if it is being used by a celebrity.

Saturday, October 25, 2008

Using Celebrities in a Macy's Commercial in order to make it popular for the public to shop there.



Video Analysis:

This video demonstrates popular celebrites being used in a Macy's commercial in order to increase the store's popularity and to attract customers. The celebrities seen in this commercial are all helping decorate the store for the holiday season and seem to bring a warmth to the store.

Using celebrities as advertisments for selling clothes



This Old Navy commercial is using a popular rapper in order to help the clothing items sell. It attracts the Hip Hop community and younger generation into buying these items that the rapper is wearing. It also attracts people of different ethnic groups by making them aware that, they too, are welcomed to buy clothing from this store. Do you think this commercial is successful in attracting individuals into buying items from this store? I think it definitely did the job. People can now buy the clothing, thinking it is "cool" to wear since Lil Kim is wearing it.