Using Celebrities in a Macy's Commercial in order to make it popular for the public to shop there.

Video Analysis:

This video demonstrates popular celebrites being used in a Macy's commercial in order to increase the store's popularity and to attract customers. The celebrities seen in this commercial are all helping decorate the store for the holiday season and seem to bring a warmth to the store.

Using celebrities as advertisments for selling clothes

This Old Navy commercial is using a popular rapper in order to help the clothing items sell. It attracts the Hip Hop community and younger generation into buying these items that the rapper is wearing. It also attracts people of different ethnic groups by making them aware that, they too, are welcomed to buy clothing from this store. Do you think this commercial is successful in attracting individuals into buying items from this store? I think it definitely did the job. People can now buy the clothing, thinking it is "cool" to wear since Lil Kim is wearing it.