Sunday, November 16, 2008

A Shoe Brand Using a Popular Young Actress in order to help sell its products




This is an Ecko Red commercial which is a shoe brand using a popular actress, Ashley Tishdale. If many of you are not aware she is one of the top actors from the "High School Musical" and she has been in several movies. She attracts a younger generation of viewers, especially for starring in the "High School Musical". In this commercial she is seen deciding what shoes to buy and she ends up buying a few pair of these shoes. She does not say one word throughout this commercial and does not need to. The overall message of this commercial is evident. She is acting like a cheerful teenager who thinks highly of this shoe brand. This commercial is highly successful in attracting a younger generation since many similar to this one, continue coming out starring this young actress.

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